For more details on how this works, check out this Google page:
http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html
If you get the majority of your leads from phone calls (rather than people submitting your Contact form from your website), you will want to take advantage of this immediately. It might show you are either wasting your money on AdWords or you are getting a good return on your money. Either way, you will finally know.
by Joe Seidler
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