When you search for a local business, you often see a map with pins in it on the search results page. This is what Google My Business is (sometimes people refer to it as Google Maps). If you want your business to be included on the map with its own pin, you must create a Google My Business account. It's free, but it has a few steps that can be confusing. For example, to verify you really are the owner of the business, they will mail you a postcard with a PIN that you must enter into your Google My Business account to get it turned on.
But make no mistake...
If you have a business that sells locally, you should create your Google My Business listing ASAP!
by Joe Seidler
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