Finally, AdWords Can Track When You Get a Phone Call Lead

Google just announced "Website Call Conversion". It lets AdWords know when someone came to your website from one of your ads and then called you using the phone number on your website. This is very important... it means now you can really know if you are getting enough leads to justify what you pay for AdWords!

For more details on how this works, check out this Google page:
http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

If you get the majority of your leads from phone calls (rather than people submitting your Contact form from your website), you will want to take advantage of this immediately. It might show you are either wasting your money on AdWords or you are getting a good return on your money. Either way, you will finally know.

by Joe Seidler

www.internetmarketingsanfran.com

SEO Important Factors in 2014

Every year, SearchMetrics releases an SEO Ranking Factors Study. The key take away this year is that content may now be truly king.

Content

• There is a measurable correlation between the quality of content and rankings. This is demonstrated by, among others, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms.
• The length of content continues to increase.
• A good internal linking structure is an important factor, and probably the most underrated SEO measure.

Onpage Technical SEO

• Onpage, the keyword remains an important part of the overall concept for SEO, often represented by a balanced presence in Title, Description, Body copy, H1, H2, etc. Needless to say, that keyword stuffing should still be avoided. However, there is a definite trend towards developing keywords to topics to generate holistic content.
• Site load speed is a very important performance factor.
• Good site architecture is the beginning and end of effective SEO.

Backlinks

• The quantity and especially the quality of backlinks remains important.
• The number of keyword backlinks continues to decrease, even if the correlation increases.

User Signals

• Both the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization.
• The bounce rate is lower for top-ranking URLs.

by Joe Seidler

www.internetmarketingsanfran.com